Film Festival in Cannes: Glamour with Chopard, Breitling, and Rolex

The Cannes Film Festival, with its distinctive southern French flair, offers the ideal stage for ...

Precision in Neon: The Royal Pop Redefines Swiss Craftsmanship

Inspired by the expressive world of Pop Art, Audemars Piguet and Swatch have joined forces in an ...

High Performance in the Sky and on the Wrist: Why Breitling and ILA 2026 Are the Perfect Duo

The ILA Berlin Air Show 2026, taking place from June 10 to 14 in Berlin, is themed #PioneeringAer...

Jaeger-LeCoultre: History, New Releases, and Brand Ambassadors of the Grande Maison

Jaeger-LeCoultre is one of the great master workshops of Swiss watchmaking art. The "Grande Maiso...

Breitling in Aviation, Film, and Sports

The traditional house Breitling has masterfully combined its rich historical heritage with a mode...

Fake vs. Real: How to Spot Counterfeits or Replicas in Luxury Watches

Recognizing the difference between a genuine luxury watch and a high-quality counterfeit is a rea...

What does "new and unworn" mean for luxury watches?

“New and unworn” sounds self-explanatory at first, but in the world of luxury watches, the devil ...

New Releases at Watches and Wonders 2026: A. Lange & Söhne, Jaeger-LeCoultre, and Patek Philippe

At the central meeting point of the world of Haute Horlogerie, Watches and Wonders 2026, renowned...

Cartier New Releases at Watches and Wonders 2026: Crash Skeleton and Roadster

Cartier consciously connects to its own history with its new releases at Watches and Wonders 2026...

New Releases from IWC at Watches and Wonders 2026: New Perpetual Calendar & Pilot's Venturer Vertical Drive

IWC is making a splash at Watches and Wonders 2026 with particularly impressive new releases. The...

Tudor New Releases at Watches and Wonders 2026

Alongside Rolex, Tudor is also one of the brands generating great interest at Watches and Wonders...

Rolex New Releases 2026 at Watch & Wonders: New Oyster Perpetual 41 & 36

Watch & Wonders 2026 provides the perfect setting to introduce the Rolex novelties to an interest...

Omega and the Moon Landing: "First Watch on the Moon"

The Omega Moonwatch has made watch history. But behind the connection between Omega and the moon ...

Omega in Film and Sports: James Bond & the Olympics

Omega has not only made history in technology with its watches but has also left cultural marks. ...

Omega Icons: How Omega Watches Shaped Entire Decades

Omega is one of the most well-known and popular brands in the world of luxury watches. The origin...

TAG Heuer embodies the essence of Formula 1® racing

SINCE ITS BEGINNINGS, TAG Heuer has been closely connected to motorsport and has maintained a str...

Watches and Wonders 2026: Exciting Rumors about Rolex, Audemars Piguet, and Tudor

The Watches and Wonders 2026, taking place from April 13 to 19 in Geneva, is considered a reliabl...

Watch Fairs 2026: Exhibition Dates for the Most Exciting New Releases

Staying up to date in the field of luxury watches is a challenge for both enthusiasts and collect...

Smoking and Dress Watches: Cartier Watches in the Spotlight at the Oscars

As Oscar night approaches, public attention traditionally focuses on the big stars of the film wo...

Secondary Market for Luxury Watches: Importance and Sales Are Growing

What was long considered a niche phenomenon has developed into a key factor in price formation: t...

International Women's Day: The Watch as the Perfect and Stylish Accessory

Appreciation for women, especially highlighted on International Women’s Day on March 8th, can be ...

Rolex Oyster: 100 Years of Waterproof Wristwatches

With the introduction of the Rolex Oyster in 1926, Rolex made watchmaking history. The Swiss manu...

The most beautiful summer watches: The perfect look for the warm season

Summer is the perfect season to put your own watch in the spotlight. Short-sleeved dresses, polos...

ZEITAUKTION is a service partner of TAG Heuer, Bruno Söhnle, and Union Glashütte

Trust and expertise have shaped ZEITAUKTION and our Master Workshop for many years. As official s...

The most beautiful luxury watches for Valentine's Day

Bouquets, chocolates, or a romantic city and wellness trip: classic gift ideas experience their p...

Watches of the winter sports stars: What do Mikaela Shiffrin, Lindsey Vonn, and Chloe Kim wear?

With the start of the 2026 Olympic Games, international sports icons such as Mikaela Shiffrin, Li...

Omega and the 2026 Olympic Games: When Tenths of a Second Decide Gold

The 2026 Winter Olympic Games in Milan–Cortina once again bring international top-level sport int...

Super Bowl LX: NFL and Breitling in the Spotlight of the Sporting World

The Super Bowl LX is one of the largest individual sporting events in the world: More than 130 mi...

ZEITAUKTION wins at the eBay Awards

ZEITAUKTION and eBay – this partnership has established itself over the years as a genuine succes...

Australian Open and Rolex: When Timing Is Crucial

Since 1978, Rolex has been an integral part of professional tennis and is committed as a patron a...

50 years: TAG Heuer Monza and Patek Philippe Nautilus celebrate anniversary

In the watch year 2026, two true icons will celebrate their 50th anniversary. With the TAG Heuer ...

The Mega Watch Year 2026: Will Prices Reach New Heights?

The year 2026 stands out in the world of luxury watches as an extraordinary milestone. Several ic...

Rolex Datejust – the timeless classic

The Rolex Datejust has already made history. The striking date display with date magnifier as wel...

Limited edition watches: Exceptional and rare watches

Watch enthusiasts or collectors of luxury watches know that limited edition watches are extraordi...

Luxury Watches Under 3,000 Euros – The Most Beautiful Models

Luxury watches from the most renowned manufacturers have often become unaffordable. However, it i...

Dress watches for weddings and summer parties

Deliberate understatement and yet a perfect companion for different occasions – the Dresswatch is...

Artists and Watches: The Influence of Art on Craftsmanship

The artisanal perfection of the Métiers d’Art is especially evident in the luxury segment. Houses...

Tourbillon: What is a Tourbillon – the functionality briefly explained

The tourbillon is a testament to high watchmaking craftsmanship and is praised as a valuable comp...

Cartier watches increasingly in vogue

Style, elegance, and luxury – these qualities are often associated with Cartier watches. The icon...

Bezel – What is a bezel on a watch?

Anyone who deals with the world of luxury watches will inevitably come across the term "bezel." T...

Last-minute gift ideas for Christmas: luxury watches for women & men

Christmas is approaching, and with it the question of a special gift for the people who are close...

Watches of the football stars: What do Beckham, Mbappe & Haaland wear?

Suits, ties – and of course the matching Watch: Even off the field, football stars show style awa...

Watches as a tribute to Ayrton Senna by TAG Heuer & Hublot

The charismatic Formula 1 driver Ayrton Senna made motorsport history and shaped the premier clas...

Skeleton watch: Unobstructed view of the Movement

Haute horlogerie, the high art of watchmaking, finds its most perfect expression in the skeleton ...

Santos Taylor: Engagement sparks hype around Cartier Santos Demoiselle

Taylor Swift is causing a stir again! This time not on stage, but with her engagement! When the p...

Old Money Style: Quiet luxury in Watches

Old Money Style is not merely a design direction but an attitude shaped by conscious understateme...