Tour de France: Breitling Tribute to Eddy Merckx, Tissot & Tudor Pro Cycling Team

The Tour de France has always been one of the most significant sporting events, where luxury watches also play a special role. Breitling honors the greatest cyclist in history with the limited Top Time B01 Eddy Merckx. Tissot accompanies the Tour de France as the official timekeeper and presents this year the PR 100 Tour de France Special Edition. Tudor, on the other hand, takes its own path and emphasizes its commitment with its own professional team in international cycling.

Cycling and the world of luxury watches have shared a close partnership for decades. The Tour de France, as the most important cycling race in the world, is no exception. Brands like Longines, Breitling, Tissot, Festina, Richard Mille, or TAG Heuer are involved as sponsors, official timekeepers, or even with their own teams. This commitment has brought extraordinary attention to both sides over many years. This year again, cycling enthusiasts and watch lovers can look forward to exclusive special editions and exciting collections around the Tour de France.

Breitling Top Time B01 Eddy Merckx: Limited Chronograph as a Tribute

Tissot as Official Timekeeper with Its Own Collection

Tudor Pro Cycling Team at the Tour de France 2026