Geneva Watch Days 2026: These new releases from Zenith, Oris, and Maurice Lacroix surprise us

The Geneva Watch Days 2026 once again underscore their exceptional standing in the world of luxury watches. A total of 71 brands are presenting their latest creations in Geneva, each setting very different accents. Titanium expertise, innovative materials from space travel, and spectacular collaborations are among the major themes of this year’s event. Zenith, Oris, Breitling, Bell & Ross, Bvlgari, and Maurice Lacroix are also attracting attention with their new releases. With a much-anticipated comeback, Gallet is also returning to the grand stage of the international watch scene.

The Special Concept of the Geneva Watch Days

The Geneva Watch Days impress not least through their exceptional and decentralized exhibition concept. Instead of sprawling exhibition halls, a central tent serves as a meeting point for exchange, while numerous new releases are presented in boutiques, hotels, and showrooms around Lake Geneva. This creates a special atmosphere that places personal encounters and immediate impressions more firmly at the center.

Launched in 2020, the event brings together renowned brands and smaller, independent manufacturers. Since the Geneva Watch Days are not aimed exclusively at trade visitors but are also largely open to the public, an exceptional interaction develops between manufacturers, collectors, watch enthusiasts, and interested visitors. 

New Releases at the Geneva Watch Days 2026

Naturally, at an event such as the Geneva Watch Days, the new timepieces are the main focus. Numerous manufacturers use the stage on Lake Geneva to present special collections, innovative models, and exciting collaborations. We took a closer look and are highlighting the new releases that particularly stand out this year.

Zenith Presents the CHRONOMASTER Solo Sport

At the exhibition, the Zenith CHRONOMASTER Solo Sport makes its debut, combining a 5 Hz high-frequency manufacture movement with expressive ceramic dials. A particular highlight is the versatile three-hand architecture, available in three different versions, each developing its own character through lovingly crafted details. The white ceramic dial with sunray finish and black ceramic bezel creates a striking contrast. The version with a polished black ceramic dial is equally stylish. The version with a black ceramic dial without a date appears particularly purist, focusing entirely on the essentials.

Bell & Ross BR-X5 Meteorite as a Novum

Bell & Ross BR-X5 Meteorite © Bell & Ross

Processing timeless stone into a watch is something truly special. The Bell & Ross BR X5 Meteorite stands out clearly from comparable timepieces, as its Dial is milled directly from genuine Muonionalusta meteorite rock instead of being applied to a brass base. The uniqueness of this meteorite, billions of years old, gives the Watch an extraordinary aura and underscores its exclusive character.

Oris Introduces New Aquis and ProPilot Variants

Oris is expanding the Aquis and ProPilot families with new Dial variants and innovations surrounding Calibre 400. The expressive colors and their special depth give the new models a fascinating appearance. Despite the design variety, the focus remains firmly on robust, sustainable, mechanical tool Watches. In this way, Oris combines distinctive design with the proven functionality of its collections.

Maurice Lacroix AIKON-IC FROZEN CARBON

Image © Maurice Lacroix 

At Maurice Lacroix, the further development of the AIKON is the main focus. Six AIKON IC FROZEN CARBON models stand out particularly through their extraordinary carbon dials. To create them, the manufacturer develops random patterns that give each Dial a distinctive structure and a completely individual character. Three limited editions are also available with matching cases made of bronze, Damascus steel, titanium, or carbon, highlighting the collection’s experimental side.

Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis

The jazz musician Miles Davis was an enthusiastic wearer of a Breitling Navitimer. As a tribute to the artist, the manufacturer presented the Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis in Geneva. Equipped with a “Reverse Panda” Dial, the historic Twin Jet logo, and the iconic slide-rule bezel, it is limited to just 500 pieces. 

Gallet Celebrates Its Comeback at the Geneva Watch Days

With the support of Breitling, the traditional brand is making an impressive return to the grand stage around Link200 years after its founding. Its new timepieces form a fascinating bridge between its own historical roots and a modern, innovative interpretation of contemporary watchmaking. The focus is on the Gallet Flying Officer and the Multichron Pilot Chronograph 42.