Breitling in Aviation, Film, and Sports

The traditional house Breitling has masterfully combined its rich historical heritage with a modern lifestyle for decades. Emerging from a deeply rooted past, the brand today stands equally for precision, adventurous spirit, and contemporary style.

Particularly exciting is the way Breitling presents itself. Instead of classic brand ambassadors, the company relies on so-called Squads, carefully selected groups of personalities who excel in their respective fields. Whether in aviation, film, or sports, these experts embody the brand’s values in an authentic and lively way, giving it a distinctive presence.

Breitling Personalities and Brand Ambassadors

Photo: © Breitling

Brand ambassadors with special charisma have impressively represented Breitling in recent years. Names like Brad Pitt, Charlize Theron, and Adam Driver symbolically stand for this appearance when they show up at public events wearing a Breitling Watch. Their charisma and presence give the brand a radiance that could hardly be more fitting. Also, John Travolta, a passionate Pilot himself, shaped the image of the ideal ambassador for a long time, especially in connection with the Breitling Navitimer.

Equally exciting is the view into the world of sports. With Erling Haaland as a defining figure in international football, Giannis Antetokounmpo as an absolute giant in basketball, and Julian Nagelsmann as national coach, Breitling combines athletic dynamism with stylish precision.

Breitling in Film & Comedy

Unlike many other brands, Breitling opts for targeted and well-considered appearances in the film world instead of ubiquitous presence. This restraint gives the moments when the Watches appear a special impact. For example, Leonardo DiCaprio wears a Breitling Chrono Avengermade of titanium in the film “Blood Diamond”, perfectly reflecting his portrayed character.

Breitling has also left its mark in the world of James Bond. In “Thunderball” from 1965, Sean Connery wears a specially modified Breitling Top Time, which serves as a Geiger counter in the film. This made history as the first Watch with a technical additional function within the Bond series.

Series and comedy are not left out either. Jerry Seinfeld is known as a passionate collector and repeatedly showcases different models of the brand in his appearances. The Breitling Navitimer is particularly noticeable, admired with absolute regularity.

Breitling in Sports: Formula 1, Cycling, and Ironman

Photo: © Breitling

While Breitling focused primarily on the world of aviation for many years, its commitment to sports has now expanded significantly. Since early 2026, the brand has been the official partner of the Aston Martin Aramco Formula One Team, linking its tradition with the dynamism of motorsport. Accordingly, special versions of the Breitling Navitimer in iconic Racing Green appear, stylishly capturing this spirit.

Breitling is also present in endurance sports. At the Ironman Triathlon Series, the company serves as the official timekeeper. The Breitling Endurance Pro accompanies both professionals and finishers, symbolizing commitment and precision.

In cycling, Breitling secured collaboration with Tadej Pogačar, one of the most successful and well-known cyclists currently. Besides his personality, the brand also sponsors selected events, underlining its claim to actively support top athletic performance.

Aviation: The Roots Remain