Film Festival in Cannes: Glamour with Chopard, Breitling, and Rolex

The Cannes Film Festival, with its distinctive southern French flair, offers the ideal stage for actors, models, and international personalities to create glamorous appearances on the red carpet. Exclusive luxury watches are a natural part of the grand event, not least because the Palme d'Or also comes from the house of Chopard. The prominent guests deliberately choose renowned brands like Breitling, Rolex, and Audemars Piguet to impressively underline their style and personality.

Chopard is the official partner of the Film Festival

Like few other festivals in the world, the Cannes Film Festival embodies the glamour and fascination of the international film world. World stars present themselves there in exquisite suits and spectacular gowns on the red carpet, attracting the attention of photographers and audiences alike.

The close connection with Chopard fits perfectly. The traditional Swiss maison has been the official partner of the Cannes Film Festival since 1998 and has since shaped the festival in a special way. The Palme d'Or is crafted every year in Chopard’s Geneva ateliers with elaborate handwork and thus symbolically represents the exceptional craftsmanship of the house. The iconic trophy was designed by Co-President Caroline Scheufele. With the Palme d'Or, Chopard essentially donates the glamorous centerpiece of the entire festival.

Gentlemen's Night: Watch highlights at the festival

Chopard’s partnership goes far beyond the usual scope. The rooftop of the legendary Hotel Martinez is regularly transformed during the film festival to host events like the Gentlemen's Night. In the past, these events have been used to present special editions of the L.U.C Full Strike or complications such as ultra-rare tourbillons.

Luxury watches on the red carpet

The red carpet offers celebrities the ideal stage to stylishly highlight selected luxury watches. Classic dress watches now play only a minor role. Instead, in recent years, exceptional watch icons have been in the spotlight. Observant viewers could spot, among others, an Audemars Piguet Royal Oak, a Patek Philippe Nautilus, or historic models of the Rolex Daytona, which impressively emphasized the glamorous appearance of their wearers.

Breitling and Tudor as popular guests

Breitling and Tudor are also increasingly coming into focus at the festival. Visitors in 2026 are especially looking forward to John Travolta, who this year will be honored with the Golden Honorary Palme d'Or for his life's work. Hardly any other actor is as closely connected with the world of aviation and the Breitling brand. As a longtime face of the house, he authentically embodied the flying heritage of legendary models like the Breitling Navitimer.

Tudor, in turn, has established itself in recent years as a modern lifestyle brand and has won over numerous actors. Above all, the Tudor Black Bayline is worn by many stars both in everyday life and at glamorous appearances. With its distinctive charisma, it makes a confident statement away from the classic mainstream.