TAG Heuer embodies the essence of Formula 1® racing

SINCE ITS BEGINNINGS, TAG Heuer has been closely connected to motorsport and has maintained a strong relationship with Formula 1 for decades. With the new TAG Heuer Connected Calibre E5 45 millimeter x Formula 1, the brand presents a model that impresses both visually and technically, just in time for the start of the season. At the same time, enthusiasts will find it worthwhile to look back, as numerous earlier Watches from TAG Heuer have long since achieved the status of modern classics.

TAG Heuer and the Fascination with Formula 1

The connection to the pinnacle of motorsport dates back to 1969. Initially, TAG Heuer was present on racing cars before the commitment was expanded in 1972 through the role as a team sponsor. A special highlight of the partnership was between 1992 and 2003, when the company served as the official timekeeper of Formula 1, accompanying some of the most successful years of the racing series. During this time, McLaren and Ferrari with their world championship titles shaped an era that still resonates today.

This close connection to motorsport remains firmly embedded in the brand’s DNA to this day. Collaborations with legendary drivers like Juan Manuel Fangio and Ayrton Senna contributed just as much as later partnerships with Jenson Button and Fernando Alonso. They all stand for precision, speed, and an unwavering will to succeed—values that TAG Heuer embodies as well.

TAG Heuer Connected Calibre E5 45 mm x Formula 1

TAG Heuer and Motorsport: Monaco, Formula 1 & Carrera

TAG Heuer Formula 1

TAG Heuer Monaco