Watches & Wonders: Recap – What were the novelties & highlights of 2024?

Once a year, the heart of the watch world beats faster – and that is in Geneva! Watches & Wonders is the event that captivates collectors, dealers, and enthusiasts from all over the world. Here, the top brands of the industry present their latest masterpieces and set trends for this year. We took a look back at 2024 – What were the new releases & highlights of 2024 and can trends for Watches & Wonders 2025 possibly be derived from them?

Watches & Wonders 2024

From April 9 to 15, 2024, the watch world revolved around a single event: Watches & Wonders. At the Palexpo site in Geneva, luxury brands such as Rolex, Hublot, and Cartier presented their latest creations and gave an outlook on the design and technology trends of 2024. With around 50,000 visitors – significantly more than in previous years – the fair once again proved its relevance. Dealers, journalists, and watch fans took the opportunity to experience the highlights of the 54 exhibitors up close.

New Releases & Highlights at Watches & Wonders

The Watches & Wonders is probably the benchmark for the upcoming highlights in the coming calendar year. Accordingly, the big names in the industry such as Rolex, Cartier, Hublot, TAG Heuer, Tudor, or Zenith must not be missing, as they present their latest creations. The event is rounded off by the prominent brand ambassadors who additionally bring Glamour to the fair. With Gisele Bündchen or Kylian Mbappé, two extraordinary VIPs were present at Watches & Wonders in 2024.

Rolex Oyster Perpetual GMT-Master II: Luxury for Globetrotters

Rolex caused a stir again: The new GMT-Master II appeared for the first time in stainless steel Oystersteel – and still remains a true statement piece. With its black-gray Cerachrom bezel, the iconic 24-hour hand in green, and an impressive 70-hour Power Reserve, it combines technical sophistication with timeless design. Whether with sporty Oyster or elegant Jubilee bracelet, this model makes every Watch enthusiast happy.

In our shop you will find suitable models: Rolex GMT-Master II

IWC Portugieser Eternal Calendar

With the Portugieser Eternal Calendar, IWC elevates watchmaking to a new level. Its secular perpetual calendar not only masters leap years but also the complex exceptions of the Gregorian calendar – up to the year 3999! The 400-year wheel ensures the highest precision, while the moon phase display deviates by one day only every 45 million years. Set in an elegant 44.4-mm platinum case, this Watch is a masterpiece for eternity. Time passes – but style remains!

We have suitable models to choose from: IWC Portugieser

Tudor Black Bay 58 GMT: Vintage Charm with Modern Technology

Tudor expands its popular Black Bay 58 series with a GMT model – and hits the mark. With its compact 39-mm case, the Watch brings the retro charm of classic dive Watches back to the wrist. The two-tone GMT bezel in glossy indigo and burgundy recalls iconic designs, while the “Snowflake” hands with extra Super-LumiNova ensure optimal legibility. Inside ticks the automatic caliber MT5440-U with a Power Reserve of 65 hours and the coveted METAS certification as a “Master Chronometer.” Whether on the sporty rubber strap or the classic steel bracelet – this GMT is ready for any adventure!

Similar Tudor Black Bay models in our shop: Tudor Black Bay

Chopard Mille Miglia JX7: A Tribute to Jacky Ickx

For the seventh time, Chopard pays tribute to racing legend Jacky Ickx – with the Mille Miglia Classic Chronograph JX7. Inspired by his iconic helmet, the Watch features a deep blue Dial and, for the first time, a matching rubber strap with Dunlop tire profile. Available in stainless steel (250 pieces) or yellow gold (50 pieces), it combines sporty elegance with racing DNA. A must-have for motorsport and Watch enthusiasts alike – as stylish as a finish line in midnight blue!

The Chopard models in our shop: Chopard Mille Miglia

Nomos Tangente 38 Date: Colorful anniversary from Glashütte

Nomos Glashütte made its debut at Watches & Wonders in 2024 – and with a real color spectacle! The Tangente 38 Date – 175 Years Watchmaking Glashütte appears in 31 unique colors, each limited to 175 pieces. From the striking “Chili” edition in magenta and pink to the elegant “Deep Sea Gray” – there is something for every taste. The 37.5 mm stainless steel case with sapphire crystal back reveals the finest Glashütte watchmaking art. Whether “Sporty Colorful” with retro charm or “Castle Green” in rich forest tone – these Tangente models bring style and tradition to the wrist. A true collector's piece with character!

In our shop you will find alternative models from Nomos

Santos de Cartier Dual Time

Cartier surprised in 2024 with exciting new releases. The Santos de Cartier Dual Time, made of stainless steel with a rhodium-plated Dial, complements the legendary Santos collection. Its golden brown tone and the dual display at 6 o'clock set stylish accents. The Santos-Dumont collection also receives three colorful models: a platinum version in olive green as well as variants made of 18-carat rose and yellow gold with elegant peacock blue. In addition, the Cartier Tortue, first presented in 1912, makes its comeback. With a slim profile, Roman numerals, and white Dial, it remains a timeless classic.

Numerous Cartier Santos are directly available in our shop.

Zenith with the Defy Extreme Diver & Defy Revival A3648

Zenith delved deep into the past in 2024 – and in the best sense! The legendary dive watches, on the market since 1969, return with fresh colors and distinctive retro design. Highlight: the special bezel construction and an impressive water resistance up to 600 meters. Those who want to secure the new model must invest 11,800 euros. Good news for lovers of older classics: predecessor models like the Zenith Defy Classic Titan Automatic are already available at zeitauktion.com from 3,950 euros – a stylish alternative with historical DNA!

Discover Zenith models in our shop.

We are excited to see what new things 2025 has in store for us. Will the trend of smaller watch cases and the use of innovative materials like ceramic and titanium continue? Or will we be surprised this year by a counter-movement towards larger watches or more focus on microbrands? From April 1st, we will know more. Because then Watches & Wonders 2025 begins.