Santos Taylor: Engagement sparks hype around Cartier Santos Demoiselle

Taylor Swift is causing a stir again! This time not on stage, but with her engagement! When the pop icon officially announced her love for football star Travis Kelce of the Kansas City Chiefs, even the most expensive advertising campaign took a back seat. In the photos of her big moment, Taylor shines in an elegant Ralph Lauren dress and wears a noble Cartier Santos Demoiselle on her wrist – a combination that makes fashion hearts beat faster.

More has been written about the romance between Taylor Swift and Travis Kelce than the NFL ever counts touchdowns. But even when the singer doesn't appear in the stands, the ratings for American football soar – a phenomenon the league has been trying to create in vain for years.

Now the power couple has made history again: Their engagement photo went viral – and with it the pop icon's outfit. The elegant Ralph Lauren dress was completely sold out within minutes. 

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Rush on the Cartier Santos Demoiselle “Santos Taylor”

Almost even more spectacular, however, is the rush on the Cartier Santos Demoiselle that Taylor is wearing in the picture. While, for example, Breitling CEO Georges Kern invests 30 million dollars so that NFL players will wear brand watches in the future, and LVMH for Formula 1 spends almost a billion dollars, Cartier gets the ultimate advertising effect through Taylor Swift – completely free.

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A post shared by Taylor Swift (@taylorswift)

The demand for the vintage model has literally exploded, and other Cartier-Uhren are also experiencing a boom. For the traditional brand, an unexpected stroke of luck: The viral photo is considered marketing gold – with an estimated advertising value of around 20 million dollars, without paying a cent for it.