
Watches as a tribute to Ayrton Senna by TAG Heuer & Hublot
The charismatic Formula 1 driver Ayrton Senna made motorsport history and shaped the premier class of racing like hardly any other driver of his time. His courage, ambition, and extraordinary talent on the racetrack inspired brands like TAG Heuer and Hublot to dedicate several timepieces to him. Models such as the TAG Heuer Formula 1 Chronograph X Senna or the Hublot King Power Senna and the MP-06 Senna are not only technical masterpieces but also valuable tributes to an unforgettable legend of motorsport.
Grand Prix of Brazil
The Grand Prix of Brazil is one of the most emotional and unpredictable races in Formula 1. On the traditional course of Interlagos in São Paulo, passionate fans, changeable weather, and spectacular overtaking maneuvers come together. The track is considered technically demanding and has produced numerous legendary moments, from Senna to Hamilton. Often, the last lap decides between triumph or drama.
The Legend Ayrton Senna
Ayrton Senna was more than just a racing driver; he was a legend in pursuit of perfection. With three world championship titles for McLaren between 1988 and 1991, the Brazilian wrote Formula 1 history. His unparalleled talent in the rain, his uncompromising determination, and his deep passion made him an idol for an entire generation. Senna's tragic death in 1994 at Imola ultimately transformed him into an immortal icon of motorsport.
TAG Heuer Formula 1 Chronograph x Senna

The special edition of the “TAG Heuer Formula 1 Chronograph X Senna” is a tribute to Ayrton Senna, the long-time brand ambassador of TAG Heuer. The striking anthracite Dial with fine sunburst finish is impressively highlighted by yellow accents on the Dial, the date window, and the ceramic bezel with tachymeter scale. With a 43 millimeter case and water resistance up to 200 meters, this chronograph combines sporty precision with elegant aesthetics.
TAG Heuer Formula 1 Chronograph x Senna
TAG Heuer has created another special edition with the TAG Heuer Formula 1 Chronograph x Senna, dedicated to the legendary racing driver Ayrton Senna. Inspired by his unmistakable style, the 44 millimeter automatic chronograph presents itself in Senna's characteristic red. Robust yet elegant, the design recalls the cockpit of a Formula 1 car. The particularly shock-resistant S/EL bracelet with folding clasp is designed so that the watch could even be worn over a racing suit.
Hublot Big Bang All Black Senna
Entirely in elegant black and featuring the signature of Ayrton Senna, this limited edition of 500 pieces from 2007 is an impressive statement from Hublot. The ceramic case measures 44.5 millimeters in diameter and 14.5 millimeters in height, but thanks to the deep black color, it appears significantly more elegant and less bulky than one might initially expect.
Hublot King Power Ayrton Senna
In 2010, Hublot presented the King Power Ayrton Senna. This is a watch that immediately attracts attention. Its case made of black carbon and the impressive diameter of 48 millimeters give it a distinctive presence. Particularly impressive is the bezel with fine perforations reminiscent of a brake disc. Limited to 500 pieces, the watch features a skeletonized Dial and a power reserve indicator at six o'clock. The crowning touch is Senna's yellow signature at nine o'clock – a radiant detail that perfectly completes the tribute.
Hublot MP-06 Senna

With its striking tonneau shape, this watch made a strong design statement in 2013 and opened up a completely new design language. It was released in three variants – King Gold, titanium, and black-coated titanium – and each version is limited to only 41 pieces, symbolizing Senna's 41 Formula 1 wins. Designed as a skeleton watch, it recalls the technical sophistication and precision of a Formula 1 car.
The legend of Ayrton Senna lives on in these extraordinary luxury watches. Every year at the Grand Prix of Brazil, both the icon and the watches come into the spotlight.
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