Rolex & Wimbledon: A success story over the years

As soon as the traditional grass tournament in Wimbledon begins, the focus inevitably turns to Rolex. Since 1978, the luxury watch brand has been the official timekeeper of the legendary tennis event – a partnership that has long become an established institution. With the specially dedicated Rolex Datejust 41 “Wimbledon,” this connection has even produced an iconic model. Given this perfect symbiosis, one thing is certain: the success story of Rolex and Wimbledon is far from over.

Wimbledon as a social event with class

Wimbledon stands out not only because of its sporting tradition but also because of its distinctive style and cultural significance – it is more than just a tennis tournament, it is a social event with class.

Players are only allowed to compete in white clothing. No exceptions are accepted; even if some suppliers wanted to add a splash of color, these were prohibited. This tradition dates back to the 19th century and reflects the British ideal of restraint, elegance, and fairness. The original goal was to hide sweat stains, which were considered unseemly at the time.

Wimbledon forms a refreshing contrast to other tournaments. The organizers and the tournament remain deliberately classic. No advertising boards on the grass, no logos on the net. Instead: green grass, white clothing, strawberries with cream, and courtly manners.

From the traditional font on the scoreboards to the design of the entire facility – everything appears carefully curated, subtle, and elegant. Luxury here is not shown in splendor but in detail.

Elegance in the audience

Wimbledon attracts not only tennis fans but also Royals, film stars, and style-conscious spectators. Hats, blazers, and summer dresses characterize the scene. The Royal Box on the Centre Court is considered one of the most exclusive seats in international sport.

Rolex & Wimbledon as a perfect partnership

Rolex has been the official timekeeper of Wimbledon since 1978. A partnership that could hardly have been better chosen. Both stand for tradition, precision, and timeless elegance. On the sacred grass, Rolex accompanies not only the matches but also the history of tennis itself. Legends like Roger Federer embody this connection – on the court and on the wrist. With models like the Datejust “Wimbledon,” Rolex stylishly honors the tournament.

Rolex

Oyster Perpetual

Rolex Oyster Perpetual steel automatic men's watch 114300 [2600991] Sale price6.450€

Rolex

Submariner

Rolex Submariner steel automatic men's watch 16610 [2601048] Sale price8.550€

Rolex

Oyster Perpetual

Rolex Oyster Perpetual steel / gold automatic men's watch 116034 [2601047] Sale price7.450€

Rolex

Lady Datejust

Rolex Lady Datejust steel / gold automatic women's watch 179163 [2600786] Sale price7.150€

Rolex

Submariner

Rolex Submariner steel automatic men's watch 116610LN [2600905] Sale price10.350€

Rolex

Explorer II

Rolex Explorer II steel automatic men's watch 16570 [2600913] Sale price6.450€

Rolex

Submariner

Rolex Submariner steel automatic men's watch 116610 [2600858] Sale price9.950€

Vintage

Rolex

Lady Datejust

Rolex Lady Datejust 18 ct gold automatic women's watch 6917 Vintage [2505925] Sale price3.850€

Rolex Datejust 41 “Wimbledon”

The “Wimbledon” edition of the Rolex Datejust impresses with a striking Dial featuring green Roman numerals – inspired by the lush grass of the Centre Court. Available in 36 mm and 41 mm, there are models made of stainless steel, bicolor with yellow or white gold, as well as with smooth or fluted bezel. Depending on style preference, it is worn on the sporty Oyster or the elegant Jubilee bracelet. Characteristic for all remains the iconic date cyclops at three o’clock.

Luxury watches at Wimbledon: Hublot, TAG Heuer & Richard Mille

Wimbledon is not only a sporting highlight but also a stage for stylish statements – especially on the wrist. Stars like Novak Djokovic and Borna Ćorić rely on striking models from Hublot’s Big Bang series, while Félix Auger-Aliassime appears with a sporty TAG Heuer Connected smartwatch. Andrey Rublev, ambassador of Bvlgari, was seen with the “Aluminium Match Point.” Even off the court, luxury watches shine: David Beckham wore a custom Tudor Black Bay Chrono, and celebrities like Nick Jonas and Priyanka Chopra appeared with models from Jaeger-LeCoultre and Bvlgari Jewellery. Wimbledon thus becomes the elegant intersection of sport, style, and watchmaking art – a true showcase for fine timepieces.