For the market entry, Toni Brodführer, as founder of the German Watch Manufacturer Glashütte, chose an environment that was both symbolic and fitting. The brand and product launch took place at the German Watch Museum Glashütte, securing the young manufacturer attention from established Watch Brands locally and beyond from the very beginning. The ambition was high. Brodführer wanted to make the Glashütte watchmaking art accessible to as broad an audience as possible. As a newcomer, the German Watch Manufacturer Glashütte attracted early attention.

At the heart of the Watches is the traditional craftsmanship that has shaped Glashütte’s reputation for generations. Although the Swiss automatic movement Sellita SW 400 serves as the base, at the German Watch Manufacturer Glashütte it is completely disassembled, finished, equipped with a custom-made rotor, regulated, and then assembled. This artisanal skill is impressively demonstrated in the Purist Type 1 and Purist Type 2 models, which have found many enthusiasts thanks to their timelessly reduced design, high-quality workmanship, and attractive price.