
Welcome to the new ZEITAUKTION website – you are exactly right here.
Our website has been redesigned, but our passion for high-quality Watches remains unchanged.
With our redesign, we want to create a place where watch enthusiasts can find their way even better – clearer, faster, and more intuitive.
We are pleased to offer you a digital home that places as much value on precision and aesthetics as the timepieces we cherish.
On this page, we show you what is new: practical features, helpful tips for using your customer account, and everything that makes it easier for you to get started with our new ZEITAUKTION experience.

To the point
Journal & Blog in a new look
Our Journal has been completely revised:
Modern look, reading time indication, multilingual, visually inspiring – with direct integration of products, so you can buy immediately if interested.
Knowledge, inspiration, and style – all in one place.

Selling made easy
Purchase, Settlement & Consignment Sale
Do you want to Sell Your Watch?
Now it is very easy via Direct Purchase, Offset with a Desired Watch or Consignment Sale – directly online and without detours.

Team ZEITAUKTION
More insights & closeness
You want to know who works behind the scenes?
With new content and behind-the-scenes, we show ourselves more approachable and transparent – so you get to know us even better.
new video
Take a look behind the scenes of Zeitauktion!
Discover in our new video what true watchmaker passion looks like. We take you on an exclusive journey through our company and our in-house watchmaker workshop. See how high-quality luxury watches are inspected, restored, and prepared for you with precision and dedication.
Let yourself be infected by our fascination for fine timepieces and experience what makes Zeitauktion so special.
Curious?
You no longer need a password!
With the new Shopify user accounts, you simply log in using a one-time code that you receive by email – fast, secure, and without remembering passwords.
Once your account is activated, you can create wishlists, receive notifications, and manage your orders.
At first glance, recognize what makes a model special:
Our new badges show directly on the product whether it is, for example, a vintage watch, a limited piece, a Full Set, a bestseller, or a Dive Watch – simple and clear.
The new page is fully optimized for mobile devices.
Whether smartphone or tablet – you can now comfortably browse and shop from anywhere.
Our website now speaks your language:
German, English, Spanish, Italian, and French – we automatically detect your browser language. Of course, you can also switch between languages manually.
Even faster to the Watch of your choice:
Thanks to Direct Checkout, you can now complete your purchase in just a few steps – intuitive, fast, secure – with the usual payment methods: PayPal, credit card, bank transfer, iDeal, and more.
Your desired watch is not included?
Then use our new search form and let us know what you are looking for. This way we can specifically look out for your desired model.
Save your favorite watches in a personal Wishlist, share it with friends – and receive a notification when the price changes. Ideal for not missing any highlight!
Whether via WhatsApp, email, or social media – with just one click you can easily share any product with watch enthusiasts in your circle. Our Wishlist is also available for your personal list of favorites.
Our new Chat with Shopify Inbox connects you directly with our team – for even faster and more direct answers to your questions. Just click the chat icon at the bottom right. Of course, email, WhatsApp, and phone remain available as well.
Answers to frequently asked questions can now be found compactly on our new FAQ page – from shipping to returns to purchase options.
More overview, more information, more joy:
Our product pages have been redesigned – more intuitive, visual, and with all important details at a glance.
We now show you similar models in various places that you might like – based on your interests and your style.
Do you want to know who works behind the scenes?
With new content and behind-the-scenes, we show ourselves more approachable and transparent – so you get to know us even better.
Thank you for your trust!
Thank you very much for being part of our journey. We are very happy that you are accompanying us – and hope that you like our new site as much as we do. Take your time to look around, discover the new features – and feel welcome.
Your Zeitauktion team