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„I bought a Breitling at Zeitauktion and sold a Breitling to Zeitauktion. Very fair prices - both in the purchase and in the sale - and the entire process was simply super - it couldn't have been better. Many thanks to the team at Zeitauktion!!!"

from Hubert Mairhofer on 11.05.2021

“In Short: Fair purchase, fair price, very good contact, bought a VC Royal Eagle and traded in my watch. Everything went smoothly. Excellent watch received. Looks like new. I can therefore highly recommend the dealer and would happily buy there again.

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„The best and most honest platform on the internet if you want to sell your luxury watch. At first, I had slight doubts about whether it would work, as my watch was worth a few thousand euros. But 2 days after my watch was sent, the money was already in my account. Perfect!!"

from Michael O on 15.12.2020

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We offer many years of experience, service and security in the sale of luxury watches. With us, you can buy and sell Luxury Watches. Each watch is checked and reconditioned in our master workshop by certified watchmakers.

Rolex Daytona as a legend of the race track

The fascination with motor racing is not only reflected in the name of the legendary chronograph, but also in the elegant design of the Rolex Daytona. Functional, sophisticated and, above all, stylish for the man of the world, the Rolex Daytona has set high standards since its market launch. The graphic dial, the movement and the high performance have made the watch a legend.

History of the Rolex Daytona

In 1963, the Cosmograph Daytona was presented to the general public as an outstanding work of watchmaking art. It was named after the legendary race track in Florida, which was known for its spectacular car races. The reputation that preceded Daytona was quickly transferred to the eponymous Rolex watch. The extraordinary watch earned an excellent reputation early on thanks to its sophisticated design and extensive functions. Precision was a fundamental requirement and one that the manufacturer itself demanded of the watch. Initially equipped with a Valjoux movement, an adaptation was made in 1988. The world's first high-frequency chronograph movement with automatic winding was a revolution on the watch market and once again set new standards. Further improvements were integrated in 2020 and 2023, making the Rolex Daytona a reliable companion even under the most demanding conditions.

Cosmograph Daytona with a characteristic ensemble

The appearance of the Rolex Daytona has contributed significantly to its special status among luxury watches. The classic features of the watch are the bezel, the minute track and the three totalisers, which in turn come into their own in combination with the dial. In the meantime, the classic white dial and the black totalisers have also undergone colour changes, but the vintage versions of the Rolex Daytona in particular have a high collector's value.

Exciting Rolex Daytona models

A watch like the Rolex Daytona has had a lively history over the past few decades and has naturally attracted the attention of enthusiasts time and again with special versions. There are now numerous exciting models on the market that enjoy immense demand:

  • Rolex Daytona Rainbow: One of the most striking variants of the Rolex Daytona is the Rolex Daytona Rainbow, which has been given a bezel set with sapphires in the colours of the rainbow by the manufacturer. The lugs and the crown guard are also set with diamonds. 
  • Daytona "Paul Newman" or the "John Player Special": The watch was named after the famous actor who wore it on his wrist. These vintage versions are highly coveted and fetch particularly high prices when sold. 
  • Rolex Daytona Platinum: This version with an ice-blue dial and platinum case impresses with its sophisticated design. 
  • Rolex Daytona Gold: This Rolex Daytona can be purchased in red, yellow or white gold, and the dial can also vary in colour.
  • Rolex Daytona Steel: These versions come closest to the original model and are therefore very popular.

Rolex Daytona price as a good investment

A Rolex Daytona is available in various price categories, but all of them are very high. "Cheaper" versions are available from €15,000 and from there there is hardly any upper limit for this luxury watch. A Rolex Daytona Oysterflex in rose gold is available from €40,000 and a Rolex Daytona Beach in green costs around €68,000. A Rolex Daytona Meteorite costs more than 100,000 euros.

These exceptional watches prove to be an excellent investment with a high increase in value. Collectors and enthusiasts can't really go wrong with the Daytona.

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