About us

ZEITAUKTION is your specialized dealer for luxury watches! We are experts in the purchase and sale of high-value watches from all major manufacturers as well as their refurbishment and restauration. In the last couple of years we evolved into the largest watch workshop in Europe and into one of the top-selling distributors of second-hand watches.

The Father’s Pocket watch

The first watch that fascinates a boy is often his father's watch. In my case, it was a gold A. Lange und Söhne pocket watch that my great-grandfather was awarded with as an honorary citizen by the city of Annaberg in 1901. The watch laid the foundation for my fascination with watches. However, it was not simply the watch and the mechanics that excited me, but also the value and history of such a pocket watch. After many years, this childhood passion for watches gave rise to ZEITAUKTION GmbH.

Dipl. Inf. Stephan Sohn Founder, shareholder and managing director of ZEITAUKTION GmbH

Tradition meets modernity

Our region is known for its traditional watchmaking craft. I admire the passion of our team and the meticulousness with which this craft is practiced down to the smallest detail. I am also inspired by the sustainability of our work. By using the most modern technology, the original work of the watch is preserved, and the "witnesses of time" thus outlive generations. That is exactly what fascinates me: The true value of a watch is its individual history.

Dipl. Business Economist (BA) Patrick Schocher Executive Director of ZEITAUKTION GmbH

Numbers & Facts

2002 Founding
103 Employees
30.000 international Customers
50.000 watches sold worldwide
Pizza Favorite Lunch
3 Locations
2 Team Barbecue per month
1 Atomic clock

Head Office & Value Retention

Villa Tempus.

An idea in a house under a name that defines the work we do: Here we dedicate ourselves to time. Here we obtain values. Here you will find ZEITAUKTION. Here your watch finds you! The Villa Tempus shows itself to be an original. In ten years of renovation, it was possible to preserve the original condition from 1925 as much as possible. Where historicism meets modernity, today craftsmanship, tradition, aesthetics and charm combine. You are cordially invited to pay us a visit.

Learn more about the journey of the watch


Professional work.
Family environment.

ZEITAUKTION offers a product as a team: from the purchase, valuation, repair and preparation of luxury watches to the development of detailed descriptions for our sales platforms including photography, customer care and the office work. That’s what our employees are there for, together. Everyone is familiar with each other and all tasks pass from hand to hand in a solution-oriented manner. This awareness of one's own work is visible in all results. Here the idea thrives that a work of art is always the work of the person who created it.

ZEITAUKTION creates universal art pieces

Mindfulness & Respect

Before we talk about luxury watches, we see the team. It's about everyone.

Before we talk about luxury watches, we see the team. It's about everyone. Our team is quality. They find luxury in the way they work together. Where people meet each other at eye level, added value is created. Where the working environment serves one's own development, atmosphere is created. This is how the performance of each employee is valued. Know-how is exchanged. Certified colleagues with decades of professional experience pass on their knowledge. Youth invigorates and connects. ZEITAUKTION sees itself in each of its employees.

Finding a Name

Warum Zeitauktion?

Because we offer you something whose substance cannot be negotiated. Time in actual perception is the moment of your life. Your life is like an auction in which you negotiate. You determine the value of your time. You decide how to use and shape your time. You define your luxury moment. We have recognized this for ourselves and, with our luxury watches, provide you with inspired works of art for your personal self-image. We are your ZEITAUKTION.

To the art pieces

What our Customers think

„I bought a Breitling at Zeitauktion and sold a Breitling to Zeitauktion. Very fair prices - both in the purchase and in the sale - and the entire process was simply super - it couldn't have been better. Many thanks to the team at Zeitauktion!!!"

from Hubert Mairhofer on 11.05.2021

“In Short: Fair purchase, fair price, very good contact, bought a VC Royal Eagle and traded in my watch. Everything went smoothly. Excellent watch received. Looks like new. I can therefore highly recommend the dealer and would happily buy there again.

from ferans on 21.02.2021

„The best and most honest platform on the internet if you want to sell your luxury watch. At first, I had slight doubts about whether it would work, as my watch was worth a few thousand euros. But 2 days after my watch was sent, the money was already in my account. Perfect!!"

from Michael O on 15.12.2020

Certified master workshop

100% certified original Luxury Watches

Over 50.000 sold Watches

Fully insured worldwide shipping

Over 30.000 satisfied customers since 2002

We offer many years of experience, service and security in the sale of luxury watches. With us, you can buy and sell Luxury Watches. Each watch is checked and reconditioned in our master workshop by certified watchmakers.