Since 1849, when Louis-François Cartier took over his master's workshop in Paris, the Maison has enchanted with jewelry and watch creations that made history.

With the entry of Louis-François-Alfred Cartier, a new era began: watchmaking art. In 1888, Cartier presented the first wristwatches – visionary in a time of pocket watches. The big breakthrough followed with the legendary Santos, followed by icons like the tricolor Trinity Ring, the mysterious Panther Ring or the unmistakable Tank Watch.

Whether sparkling rings, delicate chains, or iconic bracelets – every creation tells of sophistication and courage for innovation. Today, Cartier belongs to the Swiss Richemont Group but remains, as before, the epitome of style, elegance, and masterful craftsmanship.

The legendary Watches from Cartier

Since 1917, the Cartier Tank has stood for timeless modernity. Inspired by the clear lines of a tank, it embodies simple elegance to this day. Even earlier, in 1904, Cartier made watch history with the Santos: designed for the aviation pioneer Alberto Santos-Dumont, it is considered the first modern wristwatch. In 2007, the Ballon Bleu followed, whose spherical case and curved lines immediately earned it cult status.

The Tank Louis, an elegant development of the 1922 Tank, was worn by numerous style icons and is considered the epitome of Cartier aesthetics. In the 1970s, the colorful Tank Must conquered new target groups and made the legendary design more accessible. With the Panthère de Cartier, the Maison launched in the 1980s a watch that looks like a piece of jewelry – a symbol of feminine sophistication and luxury that has lost none of its fascination to this day.

Cartier Days at ZEITAUKTION

The Cartier Days at ZEITAUKTION put one of the most fascinating Watch Brands in the world in the spotlight. Enthusiasts and collectors can look forward to an extraordinary selection – from iconic classics to rare rarities that make every Cartier fan's heart beat faster.

The range extends from the legendary Cartier Tank with manual winding to elegant models like the Must de Cartier 21 or the Colisée. Particularly sought after are the stylish Verdôme and the characterful Ronde. Special highlights are provided by the striking Tank Américaine and the elegant Panthère, which immediately attract attention with their design.

But that's not all: exceptional pieces like the Cartier Roadster or the rare Pendulette are also part of this special selection. With the sporty-luxurious Pasha Seatimer, Cartier also shows how multifaceted true watchmaking art can be.

The fascination of Cartier at ZEITAUKTION

Cartier has impressively fought its way back to the top of the watch market. In 2023, the Maison reached 660,000 sold models and 3.1 billion CHF in sales, placing second behind Rolex – the result of a smart strategy.

But Cartier's radiance goes far beyond numbers. Iconic designs like Tank, Panthère, or Pasha are worn by stars like Will Smith, Taylor Swift, or Princess Kate and shape trends such as the return of smaller Men’s watches. At the same time, the jewelry business is growing dynamically and expanding the target group. With re-editions and cultural engagement, Cartier combines tradition, modernity, and incomparable elegance.