Omega and the 2026 Olympic Games: When Tenths of a Second Decide Gold

The 2026 Winter Olympic Games in Milan–Cortina once again bring international top-level sport into the global spotlight. Taking part is the renowned watchmaker Omega, which has served as the official timekeeper of the Olympic Games since 1932. With newly developed models and exclusive special editions, Omega emphasizes the special significance of this long-standing commitment as well as the close connection to the Olympics.

Olympics and Omega as a perfect symbiosis since 1932

The connection between Omega and the Olympic Games goes back almost a century and is marked by continuous innovation. Already at the 1932 Olympic Games in Los Angeles, the manufactory took on the role of official timekeeper for the first time. With the introduction of highly precise stopwatches, Omega made a significant contribution to raising the evaluation of athletic performance to a new level.

Technological milestones such as the first photo-finish camera in 1948 and the later introduction of swimming touchpads ensured even greater accuracy and fairness in competition. Among the latest innovations is the electronic starting pistol, which is directly connected to speaker systems and thus guarantees an absolutely synchronous and fair start for all athletes.

Special models for the 2026 Olympics in Milan-Cortina

Given its worldwide presence, Omegauses the stage of the Winter Olympic Games to impressively showcase selected special models. Timepieces such as the Seamaster Diver 300M, the Seamaster 37 mm, and the Speedmaster 38 Milano–Cortina already captivate at first glance with their successful combination of sporty functionality and exclusive design.

Omega Seamaster Diver 300M in winter style

Photo: Omega

On the occasion of the Winter Olympic Games, Omega presents the Seamaster Diver 300M, an extraordinary timepiece whose design is consistently inspired by winter aesthetics. White ceramic and titanium give the watch a clear, frosty elegance. The polished 43.5-millimeter case, the bezel ring with diving scale, and the matte dial, into which the logo of the 2026 Olympic Games is subtly integrated, form a harmonious overall picture.

A striking contrast is set by the blue hands, which recall ice and snow, while the case back is dedicated to the 2026 Winter Olympic Games with a special engraving.

Omega Seamaster 37 mm Moonshine™ Gold Milan-Cortina 2026

Photo: Omega

Elegant and marked by timeless refinement, the Omega Seamaster 37 mm made of noble Moonshine™ Gold presents itself. Its dial of pure white Grand-Feu enamel forms a striking contrast to the delicate hands made of 18-carat Moonshine™ Gold. The case is also entirely made of this exclusive gold and is stylishly complemented by the and a brown leather strap. These carefully coordinated details create a harmonious overall impression of exceptional value. With a diameter of 37 millimeters, the new price of this masterpiece is around 21,000 euros.

Omega Speedmaster 38 mm in sporty look

Photo: Omega

The Omega Speedmaster 38 mm convinces with its white lacquered dial with light blue glaze, in which the logo of the Winter Olympic Games is subtly integrated. Functional subdials as well as the central seconds hand underline the sporty-dynamic character of the timekeeper. The design is rounded off by a precisely scaled bezel and a high-quality stainless steel bracelet, which give the watch a powerful yet elegant frame.

Precious Olympic models of the past

Even at past Games, Omega was able to delight watch enthusiasts with extraordinary models. Exemplary examples include: 

• Speedmaster Chronoscope Moonshine™ Gold - Paris 2024
• Speedmaster Chronoscope with steel bracelet - Paris 2024
• Seamaster Diver 300M - Paris 2024
• Seamaster Aqua Terra 150M, yellow gold with leather strap - Tokyo 2020
• Olympic pocket watch 1932

Current sporty Omega models at ZEITAUKTION

• Omega Speedmaster Reduced Yellow Michael Schumacher
• Omega Speedmaster '57 Steel Hand-wound
• Omega Speedmaster Moonphase Steel / Sedna Gold
• Omega Seamaster Steel Automatic Men's Watch
• Omega Seamaster Diver 300 Steel Automatic
• Omega Seamaster Planet Ocean Chronograph