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We offer many years of experience, service and security in the sale of luxury watches. With us, you can buy and sell Luxury Watches. Each watch is checked and reconditioned in our master workshop by certified watchmakers.

With the legendary TAG Heuer Monaco, the brand has created a lasting monument to itself, as this extraordinary luxury watch with its striking square design set new standards when it was released in 1969 and has remained true to itself to this day. The Monaco editions from the 1960s and 1970s are considered rare collector's items.

A striking look for the TAG Heuer Monaco

The design of the TAG Heuer Monaco is definitely memorable. The square case is so striking that this watch immediately arouses the interest of the observer. On many Monaco models, the designers have also moved the crown to the left-hand side of the case and the chronograph pushers to 2 and 4 o'clock. Available on the market in several calibres, the TAG Heuer Monaco stands out above all for its variety of colours. Although blue and black dominate, red, white, grey and silver are also frequently represented. This means that there is a Monaco to suit every taste.

New models such as the TAG Heuer Monaco Chronograph French Racing Blue (limited to 1,000 models) are deliberately chosen in a strong blue colour as a tribute to earlier racing years. Enthusiasts can personalise their Monaco at TAG Heuer to emphasise its uniqueness.

The film ‘Le Mans’ with Steve McQueen makes the Monaco famous

Films, actors and celebrities have already contributed to the fame of luxury watches in the past. In the case of the TAG Heuer Monaco, it was the legendary film ‘Le Mans’ starring Steve McQueen that helped the watch achieve worldwide fame overnight. The film is regarded as the most authentic racing film of all time and catapulted TAG Heuer Monaco to fame.

Designed by Jack Heuer to appeal to racing drivers and watch enthusiasts alike, it more than lived up to its claim. Even slight modifications and technical innovations have not detracted from its legendary status. To this day, the TAG Heuer Monaco enjoys an unusually high level of popularity.

In the recent past, it was Bill Paxton, Al Pacino and Maria Scharapova who shone with a TAG Heuer Monaco.

Models of the TAG Heuer Monaco

The TAG Heuer Monaco, with its impressive history, naturally has several limited editions and special editions. These include the Monaco with a green dial with a sunburst finish and totalisers at 3 and 9 o'clock, which was only launched 500 times as a limited edition model. The TAG Heuer Monaco Chronograph Skeleton with the dial colours ‘Original Blue’, ‘Racing Red’ and ‘Turquoise’ or the Monaco Night Driver, which only exists 600 times, are well-known. The latest models include the Monaco Split Seconds and Monaco V4 with belt drive.

Price of the TAG Heuer Monaco

Like many watches, the TAG Heuer Monaco has a wide price range. There are pre-owned models on the market that can be purchased for as little as €1,700. Most editions range between 3,000 and 7,000 euros. Limited edition models and variants from the 60s and 70s can fetch very high prices. For a Reloj TAG Heuer Monaco V4 Automatic Limited Edition, more than 30,000 euros must be invested. In rare cases, a classic TAG Heuer Monaco Chronongraph costs up to 11,000 euros. There are no upper limits, as there are rarely Monaco models that cost more than 100,000 euros.

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