{"title":"Universal Genève","description":"\u003ch1\u003e\u003cspan\u003eUniversal Genève\u003c\/span\u003e\u003c\/h1\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThe brand Universal Genève, with its exciting history, exerts a great attraction on watch enthusiasts and collectors. At its \u003cstrong\u003epeak\u003c\/strong\u003e, Universal Genève was mentioned in the same breath as Rolex or Patek Philippe and was regarded as a high-quality showcase of \u003cstrong\u003eSwiss watchmaking art\u003c\/strong\u003e. With the relaunch in 2026, the brand consciously chooses the path back with the \u003cstrong\u003ehistoric nickname “Le Couturier de la Montre”\u003c\/strong\u003e, which is intended to be brought into the \u003cstrong\u003emodern era\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2 class=\"MsoNormal\"\u003eThe History of Universal Genève\u003cbr\u003e\u003c\/h2\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eUlysse-Georges Perret\u003c\/strong\u003e and \u003cstrong\u003eNuma-Émile Descombes\u003c\/strong\u003e were the founders of Universal Genève in 1894 in Le Locle, Switzerland, and were to lead the brand into a golden age from the start. Especially with \u003cstrong\u003eChronographs (stopwatches)\u003c\/strong\u003e and \u003cstrong\u003ecomplicated calendars\u003c\/strong\u003e combined with sophisticated design, the manufacture knew how to impress and inspire. The nickname \u003cstrong\u003e“Couturier (Fashion Designer) of Watchmaking”\u003c\/strong\u003e was to decisively shape Universal Genève until 1960.\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch3 class=\"MsoNormal\"\u003eThe Quartz Crisis and the Decline\u003cbr\u003e\u003c\/h3\u003e\n\n\u003cp class=\"MsoNormal\"\u003eLike many brands, Universal Genève was also decisively affected by the \u003cstrong\u003equartz crisis\u003c\/strong\u003e. After the brand changed owners several times, almost none of its former glory remained. Universal Genève essentially existed only on paper and was associated with a \u003cstrong\u003emyth\u003c\/strong\u003e. The glorious era of \u003cstrong\u003emechanical masterpieces\u003c\/strong\u003e was over.\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch3 class=\"MsoNormal\"\u003eThe Comeback of Universal Genève\u003c\/h3\u003e\n\n\u003cp class=\"MsoNormal\"\u003eWith the entry of the Partners Group (the majority owners of \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.zeitauktion.com\/collections\/breitling\" target=\"_blank\" title=\"Breitling\" rel=\"noopener\"\u003eBreitling\u003c\/a\u003e\u003c\/span\u003e), the comeback of Universal Genève was slowly initiated. The completed \u003cstrong\u003erelaunch\u003c\/strong\u003e in spring 2026 provides the foundation for a successful continuation of the brand. A \u003cstrong\u003enew collection that picks up the historic heritage\u003c\/strong\u003e forms the basis for an upcoming success story.\u003c\/p\u003e\n\n\u003ch2 class=\"MsoNormal\"\u003eThe Most Popular Models of Universal Genève\u003c\/h2\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThe brand can already look back on a success story and unites several interesting models under one roof. The most popular are certainly the Universal Genève Polerouter, Compax, Cabriolet, Disco Mini, and the Signature Editions.\u003c\/p\u003e\n\n\u003ch3 class=\"MsoNormal\"\u003eUniversal Genève Polerouter\u003c\/h3\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThe Universal Genève Polerouter is the most popular and well-known watch from Universal Genève. Gérald Genta, who was also responsible for the \u003ca href=\"https:\/\/www.zeitauktion.com\/collections\/audemars-piguet\" target=\"_blank\" title=\"Audemar Piquet\" rel=\"noopener\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAudemars Piguet Royal Oak\u003c\/span\u003e\u003c\/a\u003e and \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.zeitauktion.com\/collections\/patek-philippe\" target=\"_blank\" title=\"Patek Philippe\" rel=\"noopener\"\u003ePatek Philippe\u003c\/a\u003e\u003c\/span\u003e Nautilus, designed the \u003cstrong\u003emost successful model\u003c\/strong\u003e. The unmistakable design with the \u003cstrong\u003ecurved lugs\u003c\/strong\u003e, the inner, textured index ring, and the \u003cstrong\u003ecrosshair on the dial\u003c\/strong\u003e have created a high level of recognition.\u003c\/p\u003e\n\n\u003ch3\u003eCompax as a Classic Sports Chronograph\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.zeitauktion.com\/collections\/chronographen\" target=\"_blank\" title=\"Chronographs\" rel=\"noopener\"\u003eChronographs\u003c\/a\u003e\u003c\/span\u003e dials made the brand famous. It is hardly surprising, then, that the Compax also found its fans. Equipped with \u003cstrong\u003ethree subdials\u003c\/strong\u003e (small seconds, 30-minute and 12-hour counters) and a \u003cstrong\u003ehigh-contrast dial\u003c\/strong\u003e, the watch was an eye-catcher from the start.\u003c\/p\u003e\n\n\u003ch3\u003eTri-Compax as a Masterpiece\u003cbr\u003e\u003c\/h3\u003e\n\n\u003cp\u003eThe name is somewhat misleading with the Tri-Compax, as the watch has four displays and impresses with its complexity. It combines a \u003cstrong\u003eChronograph\u003c\/strong\u003e with a \u003cstrong\u003efull calendar (weekday, month, date)\u003c\/strong\u003e and a Moonphase. A great admirer of the watch was Eric Clapton.\u003c\/p\u003e\n\n\u003ch2 class=\"MsoNormal\"\u003eBuy Universal Genève Pre-Owned: Price Convincing\u003c\/h2\u003e\n\n\u003cp class=\"MsoNormal\"\u003eAt ZEITAUKTION, you have the opportunity to buy various models of Universal Genève. Carefully checked by our workshop, you receive a \u003cstrong\u003evaluable watch\u003c\/strong\u003e at a comparatively affordable price. The \u003cstrong\u003eentry price is under 1,000 euros\u003c\/strong\u003e, which will certainly increase significantly due to the brand’s comeback. Universal Genève watches are definitely a \u003cstrong\u003evaluable addition to any portfolio\u003c\/strong\u003e and are now considered a \u003cstrong\u003ehidden gem\u003c\/strong\u003e with potential.\u003c\/p\u003e","products":[{"product_id":"universal-geneve-18k-0-750-gold-white-dial-herrenuhr-ref-149-140-22-papiere-2507531","title":"Universal Geneve 18 ct gold quartz men's watch 149.140-22  [2507531]","description":"Watch of a famous Swiss luxury watch manufacturer · beautiful 18 ct gold case · classic white dial · exclusive case material · distinctive design · high recognition value · precision quartz movement · flat 18k gold case · high-quality leather strap including original pin buckle","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":48343726817509,"sku":"2507531","price":1650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/5638\/4229\/files\/2507531_01_nowm.jpg?v=1769607749"},{"product_id":"universal-geneve-edelstahl-linen-dial-handaufzug-unisex-ref-842101-vintage-2600224","title":"Universal Geneve steel manual winding unisex 842101 Vintage  [2600224]","description":"Watch of a famous Swiss luxury watch manufacturer · beautiful steel case · classic silver structured dial · distinctive design · high recognition value · high-quality automatic movement Kaliber 42 · Leather strap new \u0026 unworn · very flat classic","brand":"Universal Geneve","offers":[{"title":"Default Title","offer_id":49081076809957,"sku":"2600224","price":950.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/5638\/4229\/files\/2600224_01_nowm.jpg?v=1779078531"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/5638\/4229\/collections\/titelbild-universal-geneve_3840x1440_042dd1bd-c1c5-41a7-91ed-d6dcee94196d.jpg?v=1781787212","url":"https:\/\/www.zeitauktion.com\/collections\/universal-geneve.oembed","provider":"Zeitauktion-Shop","version":"1.0","type":"link"}